The Programme
Do I need to be an elite athlete to work with you?
Not at all.
We work with academy, amateur, semi-professional and elite athletes across a wide range of sports. Whether you’re striving to play for your club, competing at national level, returning from injury, or simply want to become a stronger, faster and more resilient athlete, our coaching is tailored to your current level and future ambitions.
Our mission is simple: make elite-level Strength & Conditioning accessible to every committed, ambitious athlete.
What sports do you work with?
We work with athletes from virtually every sport.
Whether you compete in rugby, football, athletics, hockey, netball, cricket, combat sports, endurance events or any other discipline, our coaching is designed around the physical demands of your sport.
Our focus isn’t on teaching technical or tactical skills, it’s on developing the physical qualities that every athlete needs to perform at their best: strength, speed, power, and resilience.
If you’re committed to becoming a better athlete, we’re committed to helping you get there.
Is every programme individualised?
Absolutely.
No two athletes move, recover or perform the same, so no two programmes should be identical. Following your initial consultation and performance screening, we’ll build a programme around:
- Your sport
- Your competition calendar
- Your injury history
- Your training age
- Your strengths and weaknesses
- Your available training time
- Your performance goals
Your programme continually evolves as you improve.
How is the programme delivered?
Your programme is delivered through our coaching app, giving you everything you need in one place. You’ll receive:
- Your individualised training programme
- Exercise demonstration videos
- Detailed coaching notes
- Training load tracking
- Wellness and readiness monitoring
- Progress tracking and performance reviews
Whether you’re training with us in person or remotely, you’ll always know exactly what to do and why you’re doing it.
How many sessions will I complete each week?
That depends entirely on your schedule and objectives. Some athletes benefit from two sessions per week, while others train three or four times. Rather than prescribing unnecessary volume, we build a programme around what is realistic, sustainable and delivers the biggest return on your time.
What does a typical programme include?
Every programme is different, but your training will include an element of each of the following:
- Mobility and Movement Preparation
- Resilience work to mitigate against injury
- Strength development
- Power Development
- Isolated Sports Specific Trunk Development
Every exercise has a purpose and contributes towards improving your performance.
How often will I speak to my coach?
The level of coach contact depends on the programme that’s right for you.
In-person athletes meet with their coach every week during training sessions, providing regular feedback, coaching and programme adjustments as you progress.
Remote athletes receive a scheduled monthly review to assess progress, discuss training, and update their programme where needed.
Outside of these scheduled check-ins, support is always available. If you have questions about your programme, experience an injury, or need advice, simply contact our support team by email and one of our performance coaches will respond as quickly as possible.
You’re never left to figure things out on your own.
Can I still work with you if I’m injured?
In most cases, yes.
Many athletes first come to us while recovering from injury or following rehabilitation.
Although we do not diagnose or treat medical conditions, our Strength & Conditioning coaches have extensive experience programming around injuries and supporting athletes returning to full performance.
During your consultation we’ll discuss your injury history, any medical advice you’ve received and your current limitations so we can design training that is safe, appropriate and supports your long-term return to sport.
How do you measure progress?
Everything we do is driven by data.
We regularly monitor both your training performance and recovery, alongside scheduled performance screenings when you work with us in-person.
Depending on your goals, we may measure improvements in:
- Strength
- Power
- Speed
- Sports-specific isolated strength testing
- Training consistency
If we can’t measure it, we can’t improve it.
Can your programme fit around my existing sports training?
Absolutely.
Our role is to complement your sport, not compete with it.
We carefully integrate your Strength & Conditioning around your sport training, matches, competitions and recovery to ensure you’re improving physically without compromising your performance in your sport.
I don’t live nearby. Can I still work with you?
Yes.
Many of our athletes train remotely from across the UK and overseas.
Our online coaching provides the same level of programming, accountability and coach support as our in-person service.
You can train from your local gym or home. Distance should never be the reason you miss out on world-class coaching.
Do I need gym experience before joining?
Not at all.
If you’re training in person, we’ll teach you everything you need to know—from movement technique and lifting fundamentals to more advanced performance training. This is especially true for athletes joining our Athlete Development Academy, where building excellent movement foundations is a key part of the programme.
If you’re training remotely, some previous gym experience is helpful, but not essential. We’ll assess your experience during your initial discovery call and design a programme that’s appropriate for your current ability, complete with exercise demonstrations and ongoing coaching support.
Whether you’re stepping into a gym for the first time or you’re an experienced athlete looking for an extra competitive edge, we’ll meet you where you are and help you progress with confidence.
What makes your coaching different?
We don’t believe in generic programmes or one-size-fits-all training.
Every athlete receives personalised coaching built around their goals, lifestyle and sport.
Our approach combines evidence-based Strength & Conditioning, regular performance testing, ongoing coach support and long-term athletic development to help you become stronger, faster, more resilient and perform when it matters most.
Membership and Pricing
How do I get started?
Simply complete the enquiry form and one of our coaches will be in touch to arrange a discovery call with you.
We’ll learn more about your goals, answer your questions and determine whether we’re the right fit for each other. If we believe we can help, we’ll guide you through the next steps and get your programme started.
Worst case? You have a relaxed chat with one of our coaches, pick up a few useful insights about strength and conditioning, and leave with a better understanding of what’s possible. All it costs is a little of your time.
What is the minimum age to join?
We support athletes from 13 years old through our Athlete Development Academy, where younger athletes receive age-appropriate strength and conditioning coaching.
For our remote coaching service, athletes must be 16 or older. If you’re under 18, we’ll simply ask for parent or guardian consent before getting started.
Where are you based?
We’re based at Royal Wootton Bassett Rugby Football Club, Old Malmesbury Road, Swindon, SN4 8DS, where we deliver our in-person coaching services.
Not based nearby? No problem. We work with athletes across the UK and around the world through our remote coaching programmes, and we can also deliver on-site coaching for sports clubs at their own training facilities.
How do payments work?
Membership is paid monthly through our secure payment platform using a recurring subscription.
There are no hidden fees, and all payment details are managed securely online.
Is there a minimum commitment?
Yes. We ask all athletes to commit to a minimum of three months.
Meaningful physical adaptations take time, and this commitment allows us to properly assess, coach and progress your development to achieve measurable results.
Can I cancel my membership?
Yes.
After your initial three-month commitment, your membership continues on a rolling monthly basis.
You can cancel at any time through the member portal by providing at least seven days’ notice before your next billing date.
No lengthy contracts. No hidden cancellation fees.